A finance expert famous for accumulating tens of thousands in savings through frugal living and side gigs has revealed how she dresses in designer clothing without blowing her budget.
Canna Campbell, 38, owns an elegant wardrobe filled with dresses, bags and shoes from the world’s leading luxury labels, including Chanel, Valentino and Louis Vuitton.
But the Sydney mother-of-two has avoided paying full price for any of the items in her envy-inducing collection by sourcing and buying it all secondhand.
The internet is a treasure trove of possibility for keen-eyed shoppers like Canna.
She bids for ‘pre-loved’ pieces in auctions on eBay and hunts for classics on the little-known Facebook group High End Australia, a private re-sale forum for fashionistas buying or selling designer goods.
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Sydney finance expert Canna Campbell (pictured) owns an elegant wardrobe filled with clothing and accessories from the world’s leading luxury labels – but she’s never paid full price for her designer pieces
Canna discussed her love of secondhand fashion in a recent YouTube video, explaining how the unique story behind each piece makes her designer collection feel more special than buying items brand new.
‘I wear them with pride. They mean so much more to me,’ she told viewers.
Among her most memorable bargains are a $2,000 Roland Mouret party dress which she bagged for $158 in a secondhand auction on eBay, and a pre-owned $180 denim dress from Australian brand Country Road which she bought for just $45.
Canna vigilantly cares for her clothing, taking the time to repair rips in coats and dresses and regularly sending her shoes to be resoled instead of buying a new pair
She once found a patent pink Louis Vuitton cross-body bag which retails for $900 on eBay for less than $200.
Canna shops with the future in mind, cleverly investing in fashion that appreciates rather than depreciates in value like the iconic Chanel Flap Bag, one of the few items on earth that gets more expensive every year.
A secondhand Chanel Flap Bag which Canna purchased for $4,000 just over four years ago is now worth $8,000 – double the price.
Canna’s secondhand Valentino Rockstud heels (pictured) have been resoled a number of times since she bought them six years ago, and remain in pristine condition
Canna’s money saving tricks
* ROUND UP: Say you spend $7.50 on your credit card, you should pay off $10 so you always have a buffer or a surplus to cover you. That way, at the end of the month, you can either save more or treat yourself to something nice.
* PAY MONTHLY: Even if your bills are quarterly, bi-annually or annually, you need to try and pay them off monthly – or at least put away a small figure each month. That way, paying them off won’t come as a nasty surprise.
* CHECK YOUR ACCOUNTS DAILY: If not twice a day. Canna said this will help to keep you accountable and responsible and means you always know if you’re over or under budget.
The savvy spendthrift vigilantly cares for her clothing, taking the time to repair rips in coats and dresses and regularly sending her shoes to be resoled instead of buying a new pair.
Canna’s secondhand Valentino Rockstud heels and pearl-studded Chanel sandals, both of which she bought over six years ago, have been resoled a number of times and are still in pristine condition.
‘Think about your dollar cost per wear – you don’t necessarily have to give up on Chanel just to be frugal!’ she said.