Pepsi is giving one lucky winner the opportunity to pop the question with a free engagement ring featuring a 1.53 carat lab-grown diamond — that was made out of actual Crystal Pepsi.
The ring looks like any other diamond sparkler, with a nice-sized rock sitting atop a platinum band.
But the brand revealed that it used real Crystal Pepsi to make the diamond in a lab, boiling the clear cola drink down to its ‘most basic carbon form’ and adding it to the diamond-growing process.
A soda sparkler! Pepsi is giving away a free engagement ring featuring a 1.53 carat lab-grown diamond — that was made out of actual Crystal Pepsi
One-of-a-kind: Crystal Pepsi was boiled down into a powder and mixed with carbon and a small piece of natural diamond, then put under high pressure
Growing diamonds in a lab is a complicated process, but it results in a gem that’s identical to one found in nature.
To make this one, Crystal Pepsi was boiled down into a powder and mixed with carbon and a small piece of natural diamond. All of that was put under high pressure in high temperature to create a bigger lab-grown diamond.
Pepsi worked with the creative agency VaynerMedia to make the ring, which is valued at $3,000.
And on Thursday, they announced on Thursday the start of the ‘Pepsi Proposal’ contest to give the bling away to one winner in the US.
Romantics interested in getting down on one knee with the soda-based sparkler can share their proposal ideas on Twitter using @Pepsi, #PepsiProposal, and #Contest now through March 6.
Nostalgia: Crystal Pepsi debuted in 1992 but was discontinued in 1993. It has since come back for limited runs a handful of times
The brand will announce a winner the week of March 16, in time for National Proposal Day on March 20.
The winner will be chosen by a panel of judges based on the originality of the proposal idea, the quality, and the marketability appeal.
Crystal Pepsi, which tastes like regular Pepsi but has no caramel coloring, debuted in test markets on April 13, 1992 before a nationwide rollout in December of that year.
It was discontinued a year later in late 1993.
From 2015 through 2018, it made a few short-lived, limited-release comebacks in the US.
‘This is a ring, sir’: The ring announcement earned some jokes on Twitter, but Pepsi responded gamely
Do the Dew? The Twitter account for Mountain Dew, which is owned by PepsiCo, offered up a proposal idea
Sparkly: Pepsi responded by mocking up a green Mountain Dew version of the ring
Since Pepsi shared the ring news on Twitter — along with a video showing romantic proposal — dozens have chimed in with entries and jokes.
The Twitter account for Mountain Dew, which is owned by PepsiCo, offered up a proposal idea — and Pepsi responded by mocking up a green Mountain Dew version of the ring.
When one commenter asked if the ring was edible, Pepsi replied: ‘We took the liquid from Crystal Pepsi and transformed it into a lab-grown diamond. So please, don’t try to consume it.’
Another asked them to bring back Crystal Pepsi, prompting the brand to answer: ‘Technically we did…it’s just in ring form…’