Ralph Lauren is the latest big name in fashion to pitch in in the fight against coronavirus.
The 80-year-old designer announced on Thursday that the Ralph Lauren Corporate Foundation is committing $10 million to COVID-19 relief, donating money to charities including the Emergency Assistance Foundation and the World Health Organization’s COVID-19 Solidarity Response Fund.
‘Now more than ever, in this time of need, supporting each other has become our mission,’ reads a message on the brand’s website. ‘As we face this challenge as a global community, our hope is to continue to be the beacon of optimism and unity that Ralph Lauren and our brands have always been to the world.’
Giving: Ralph Lauren announced on Thursday that the Ralph Lauren Corporate Foundation is committing $10 million to COVID-19 relief
The brand is also ‘working to assess the need and technical requirements for medical-grade materials like masks and isolation gowns that guard against virus transmission’.
‘The company seeks to support the efforts to produce this equipment with capacity, materials, and production,’ the brand said.
W’e recognize that this is a multifaceted crisis that demands different responses for different needs in different places. By supporting our people and our communities, we are hopeful that together we can help make a difference.’
Ralph Lauren is just the latest in a long name of high-profile designers to offer help.
According to WWD, The Armani Group announced today thatits four Italian production sites are now all producing single-use medical overalls for health-care providers.
Armani also pledged to donate 1.25 million euros to Italy’s Civil Protection and Italian hospitals and institutions.
Charity: Armani also pledged to donate 1.25 million euros to Italy’s Civil Protection and Italian hospitals and institutions (Giorgio Armani pictured February 21)
Gucci, meanwhile, has pledged 2 million euros for the relief efforts, and Donatella Versace and daughter Allegra donated $222,000 to fight coronavirus in Italy.
‘In times like this, it is important to be united and support however we can to help all those who are in the front lines, fighting every day to save hundreds of lives,’ the 67-year-old designer wrote on Instagram.
‘Our hearts go out to all those who have been affected by this disease and to all the doctors and medical staff who have been working heroically non-stop in the past weeks in the effort to take care of our loved ones.’
Prada CEOs Miuccia Prada and Patrizio Bertelli also announced that the brand has donated six Intensive Care Units to three hospitals in Milan.
Pitching in: Donatella Versace and daughter Allegra donated $222,000 to fight coronavirus in Italy
Helping hand: Prada CEOs Miuccia Prada (pictured) and Patrizio Bertelli also announced that the brand has donated six Intensive Care Units to three hospitals in Milan.
Several more brands have made pledges, too.
Everlane is donating 100 per cent of proceeds from their !00% Human Collection to Feeding America, and Aritzia is donating all profits to its Aritzia Community Relief Fund for employees and partners overseas.
Nike has promised one of the biggest heaps of cash, donating more than $15 million to support communities where Nike employees live and work.
And when New York Governor Andrew Cuomo asked for help getting protective gear to healthcare providers, designer Christian Siriano was one of the first to answer the call, tweeting that his team was on it.
They have already made nearly 1,000 medical masks for healthcare workers in New York.
Amazing: Designer Christian Siriano revealed on Good Morning America on Wednesday that he and his team have made nearly 1,000 masks in three days for New York healthcare workers
Keeping safe: Siriano, 34, said he and his team practice social distancing, and they all have their temperature taken every morning before work
Added bonus: Siriano noted that the white masks are ‘washable’ and ‘bleachable’
The 34-year-old Project Runway winner opened up about his efforts during a video chat with Good Morning America on Wednesday, less than a week after he reached out to New York Gov. Andrew Cuomo to offer his services.
‘We have made almost 1,000 in the last three days, which is amazing,’ he said. ‘We actually got approved by the governor to work so our studio is somewhat back up-and-running.
‘We have a lot of precautions, and it’s a lot of work. I mean, there are a lot of rules. You really have to regulate,’ he added. ‘I think that’s why it’s in such need, just because it wasn’t being done here, and it’s kind of wild that it wasn’t.’
Siriano said he and his team practice social distancing, and they all have their temperature taken every morning before work. They are also dedicated to making sure their masks are as safe as possible.
‘You can’t just up and start making masks. You really have to make sure they’re protected,’ he said. ‘If this is not going to meet any FDA or CDC regulations, then you can’t send it to a hospital. Your friends can wear them, but I would want anyone in the medical field wearing it. You want to make sure it’s protecting everyone.’
Consultation: Siriano said he had a healthcare provider at a New York hospital and an MTA worker try out the masks he had created
Dedicated: Siriano has been taking to Instagram to share photos and videos of his team hard at work while making masks
Fighting back: As of Wednesday, there have been over 30,000 confirmed coronavirus cases in New York and 285 deaths
When coming up with the design for the masks, Siriano had his best friend, who works at New York-Presbyterian Hospital, and her husband, an MTA, employee, test them out.
Siriano has been taking to Instagram to share photos and videos of his team hard at work while making masks.
On Tuesday, he posted a black and white photo of his employees, writing: ‘Powerful women right here! This is what Fashion is right now for us. Making hundreds of masks a day and that’s what we can do to help. Thank you to my team for this and thank you to our friends who donated to help!’
The designer had reached out to Gov. Cuomo via Twitter last Friday, writing: ‘If @NYGovCuomo says we need masks my team will help make some. I have a full sewing team still on staff working from home that can help.’
‘Thank you. Please follow back and we will DM you,’ Cuomo responded.
‘I think the masks that we are making are actually an upgrade from what they even have. It’s washable, bleachable,’ he said. ‘That was really important that you could rewear it. They wear it every day and are loving it. Even if we help 100 people, that’s more people than nothing.’
Coming together: Alice + Olivia’s Stacey Bendet and Los Angeles Apparel owner Don Charney both shared that their clothing companies will also be making medical masks and gowns
Then there’s Alice + Olivia’s Stacey Bendet, who told Page Six that her team will be making hospital gowns based on medical specifications for staffers at New York hospitals.
American Apparel founder Don Charney has shared that his company Los Angeles Apparel will also be making medical masks and gowns.
Meanwhile, Gap Inc. announced on Twitter on Tuesday that it will be joining the cause, writing: ‘Our teams are connecting some of the largest hospital networks in Calif. w/ our vendors to deliver PPE supplies while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines.’
Designer Brandon Maxwell and his team are also busy making medical gowns for hospital workers to combat the reported supply shortages.
The 35-year-old Project Runway judge took to Twitter and Instagram on Friday to share that they are helping to fight the spread of the virus by producing much-needed medical supplies.
Big brand: Gap Inc. announced on Tuesday that it will be making medical supplies for healthcare workers
‘In response to this global crisis, we are now focusing our creative efforts on manufacturing PPE (personal protective equipment), starting with gowns,’ Maxwell wrote.
‘We have spent the last week researching the appropriate medical textiles to create these gowns and are proud to provide these much-needed items to the doctors and nurses on the front lines of this crisis.’
The designer, who has collaborated with Lady Gaga, added that they will eventually be making masks and gloves.
‘As more information becomes available on how to manufacture medical grade masks and gloves, we will transition in to doing so,’ he explained. ‘Any information you can share for donation locations or organizations would be greatly appreciated.’
Maxwell also shared that he plans on giving away three gowns to brides whose wedding plans have been impacted by financial hardship due to the coronavirus.
The sneaker brand Allbirds announced last week that it is donating shoes to anyone who works in healthcare in the U.S. and is on the front lines. The offer for the $95 Tuke Matcha Wool Runners is valid while supplies last.
Doing his part: Designer Brandon Maxwell 35, announced that he and his team will be making supplies for healthcare workers, starting with gowns
Another surprise: Maxwell also shared that he plans on giving away three gowns to brides whose wedding plans have been impacted by financial hardship due to the coronavirus
Actress Kristen Bell was happy to use her platform to promote the initiative on her Instagram Stories on Friday, writing: ‘Thank u @allbirds.’
Fashion designers and brands around the world are chipping in as well.
The French conglomerate LVMH shared that it will use perfume production lines at three factories to manufacture large quantities of hydroalcoholic gel, or hand sanitizer, amid a ‘lack of product in France.’
The Louis Vuitton owner started production last Monday in a bid to enable ‘a greater number of people’ to ‘take the right action’ during the global health pandemic.
Inditex, the owner of the fast-fashion fashion retailer Zara, revealed last week that it would be making masks to donate to the Spanish government.
The Spain-based company said that it would make its factories and its logistics teams available to help with the donations for healthcare workers and patients, with a company spokesperson saying that it will ‘make a delivery at least once a week of materials we purchase directly’.
Generous: The sneaker brand Allbirds shared that it is donating shoes to anyone who works in healthcare in the U.S., and Kristen Bell promoted in the initiative on Instagram last week
‘Inditex has already donated 10,000 protective face masks and by the end of this week expects to be in a position to ship another 300,000 surgical masks,’ the statement continued.
And last Thursday, the British Fashion Council took to Instagram to ask designers with production capacity to ‘help in the manufacture of essential products including masks.’
‘In times of need, the fashion industry can be of service,’ the nonprofit wrote.
Vogue editor-in-chief Anna Wintour announced on Tuesday that the Council of Fashion Designers of America/Vogue Fashion Fund is being repurposed ‘to provide support for those in the fashion community affected by the COVID-19 pandemic.’