The $30 ‘underboob’ bikini that’s flying off the shelves from Glassons

Thousands of shoppers are rushing to get their hands on a $30 bikini from Glassons, thanks to the swimwear’s racy but flattering cut and fashionable design.

The Mini Rib Scoop Bikini features a block bandeau-style top with thin straps, as well a racy ‘underboob’ top style.

The bottoms are similarly risque, because they feature a high cut and leg-lengthening V style.

Thousands of shoppers are rushing to get their hands on a $30 bikini from Glassons, thanks to the swimwear's racy cut and fashionable design (pictured)

Thousands of shoppers are rushing to get their hands on a $30 bikini from Glassons, thanks to the swimwear's racy cut and fashionable design (pictured)

Thousands of shoppers are rushing to get their hands on a $30 bikini from Glassons, thanks to the swimwear’s racy cut and fashionable design (pictured)

The Mini Rib Scoop Bikini (pictured) features a block bandeau-style top with thin straps, as well a racy 'underboob' top style

The Mini Rib Scoop Bikini (pictured) features a block bandeau-style top with thin straps, as well a racy 'underboob' top style

The Mini Rib Scoop Bikini features a block bandeau-style top with thin straps, as well a racy ‘underboob’ top style.

Many who have managed to get their hands on the bikini in store have posted about it online, sharing photos on Instagram and writing about what a ‘great bargain’ it is.

The ribbed two-piece is part of the store’s ‘bikini separates’ range, meaning you can buy one piece individually for $19.99 or a top and bottom for just $30. 

The bikini comes in khaki, orange, black, white and a ‘Bella ditsy’ blue and white shade.

At present, many of the sizes have sold out online, but there are still some available in store (pictured on one woman)

At present, many of the sizes have sold out online, but there are still some available in store (pictured on one woman)

At present, many of the sizes have sold out online, but there are still some available in store (pictured on one woman)

Many who have managed to get their hands on the bikini in store have posted about it online, sharing photos on Instagram and writing about what a 'great bargain' it is

Many who have managed to get their hands on the bikini in store have posted about it online, sharing photos on Instagram and writing about what a 'great bargain' it is

Many who have managed to get their hands on the bikini in store have posted about it online, sharing photos on Instagram and writing about what a ‘great bargain’ it is 

At present, many of the sizes have sold out online, but there are still some available in store. 

‘Bikinis are like fries… you can’t just have one,’ one woman posted in her khaki green Glassons bikini. 

Another woman posted from Rottnest Island in Western Australia, tagging the brand in a photo of her getting out of the water.

Others have praised the flattering cut, which helps to lengthen legs and make your figure look leaner. 

Gone are the days where simple cleavage was considered risqué enough to pique the attention of other beachgoers, now near-nudity is all the rage (Kristina Mendonca left and Sierra Skye right)

Gone are the days where simple cleavage was considered risqué enough to pique the attention of other beachgoers, now near-nudity is all the rage (Kristina Mendonca left and Sierra Skye right)

Gone are the days where simple cleavage was considered risqué enough to pique the attention of other beachgoers, now near-nudity is all the rage (Kristina Mendonca left and Sierra Skye right)

Gone are the days where simple cleavage was considered risqué enough to pique the attention of other beachgoers, now near-nudity is all the rage (Kristina Mendonca left and Sierra Skye right)

Gone are the days where simple cleavage was considered risqué enough to pique the attention of other beachgoers, now near-nudity is all the rage (Kristina Mendonca left and Sierra Skye right)

Over the past 12 months, ‘underboob’ has replaced ‘side boob’ as the latest trend in swimwear.

Gone are the days where simple cleavage was considered risqué enough to get the attention of other beachgoers; now it appears that near-nudity is all the rage. 

Influencers including Gabrielle Epstein, Olivia Mathers and Paris Clarey have all been spotted in ‘underboob’ bikinis. 

Love Island Australia stars Natasha Cherie and Amelia Armani have both uploaded matching looks in black bikinis, looking very svelte after their appearance on the show

Love Island Australia stars Natasha Cherie and Amelia Armani have both uploaded matching looks in black bikinis, looking very svelte after their appearance on the show

Love Island Australia stars Natasha Cherie and Amelia Armani have both uploaded matching looks in black bikinis, looking very svelte after their appearance on the show

Love Island Australia stars Natasha Cherie and Amelia Armani have both uploaded matching looks in black bikinis, looking very svelte after their appearance on the show

Love Island Australia stars Natasha Cherie and Amelia Armani have both uploaded matching looks in black bikinis, looking very svelte after their appearance on the show

Amy Odell, the editor of Cosmo online, told Sydney Morning Herald that women are adopting the trend again because they want to look and feel sexy.

‘If you’re seeing more underboob now, it could be seen as an extension of the crop top or cut-out trends that – while not new trends – have been very popular over the past few years,’ she explained.

‘What those trends proved is that just a sliver of exposed skin in an unexpected place can be very, very sexy.’